In the fast paced, colourful environment that surrounds cosmetics, personal care and home care companies, keeping up with industry trends drives a constant need for change and innovation. From consumer demands to industry requirements, manufacturers and brands are being challenged to meet new demands for coding and marking their products.
Application and line integration information
Discover how advancements in technology are empowering cosmetic brands to produce hyperpersonalized products at scale.
Evolution of packaging, revolution in coding
Travel through time with our packaging evolution infographic to see what has driven innovation in packaging and coding for the cosmetics and personal care market and how current trends are impacting the industry’s future.
Labelling transparency: A tight squeeze on coding
Cosmetic ingredient labelling became fully effective in 1977, and since then the needs of consumers have changed, with a desire for more transparency over the contents of the products they purchase. As a result, the Food and Drug Administration (FDA) has set regulations to ensure ingredients are clearly and accurately labelled and claims are properly and truthfully listed. This, together with warning statements, materials facts and details of origin, amounts to a lot of mandatory content. In an industry where branding and packaging design means everything but labelling requirements continue to consume packaging real estate, manufacturers can benefit from coding solutions that minimise the space required for printing key variable data, as well as helping to ensure the highest quality to protect brand image.
The male consumer demographic on the rise
In recent years the male grooming market has seen rapid expansion in direct response to a change in men’s attitudes towards personal care products. According to Datamonitor, not only do 52% of global male consumers consider their looks and appearance to be either important or very important, but 29% touch up their looks throughout the day. The beard trend has played a big role in this. As facial hair has become the norm, the number of beard and moustache grooming products has dramatically increased. This desire for more sophisticated products has meant traditional packaging materials such as metal tins and glass bottles are being used more frequently. The wide variety of packaging formats and materials can present challenges to manufacturers when it comes to coding and marking.